As part of the new program offer and the new marketing strategy, the editorial team of TV4 decided to refresh the logo and create a new image for the channel. For any television station, the most important tool for building awareness is its on-air image. The station's graphic design creates and strengthens its identity among viewers.
Paweł Sadaj, a recognized specialist in visual identification and television imagery, was invited by TV4 to refresh the station's logo and create a three-dimensional screen version. When creating the graphic design, he used complex visual processes and combined the theory of vision with the psychology of colors and shapes. This fulfilled the requirements of marketing and at the same time created a comprehensive system which, through image, movement and sound, became a quickly recognizable and understandable identification of the sender for the recipients.
Thanks to the many versions of the animations and their multidimensionality, the identification remained fresh in the reception for many years. The design was introduced in 2017 and was used until 2023, when the graphics of the entire Polsat Group were changed.
You can find an interview with the creator at: https://www.wirtualnemedia.pl/artykul/telewizyjna-czworka-z-nowa-oprawa-graficzna-wideo
Scope of work:
Creation of a creative concept in collaboration with the TV4 editorial team, creation of visual tools for marketing communication, design of an occasional version of the logo, creation of a complete system for identifying the station's antennas
Creation of a creative concept in collaboration with the TV4 editorial team, creation of visual tools for marketing communication, design of an occasional version of the logo, creation of a complete system for identifying the station's antennas
