The editorial team of TV4 has commissioned the development of a new image for the channel based on the new programme offer and changes in the channel's marketing strategy.
The most important thing for the channel is the graphic design of the TV station, which builds its image. However, the environment does not exist without the brand logo. Therefore, the changes began with the creation of a modern, three-dimensional form of the logo, which has existed for years and is closely associated with the brand.
The most important thing for the channel is the graphic design of the TV station, which builds its image. However, the environment does not exist without the brand logo. Therefore, the changes began with the creation of a modern, three-dimensional form of the logo, which has existed for years and is closely associated with the brand.
When creating the graphic design concept, complex procedures based on the theory of vision were applied, including the psychology of colours and shapes. This fulfilled the requirements of marketing and at the same time created a comprehensive system that is recognisable and understandable to the recipient through image and sound and, due to its complexity, is still fresh even after many years. The inspiration for the graphic solutions used was the splendour of a prestigious film festival gala.
Interview with the creator, Pawel Sadaj available at: www.wirtualnemedia.pl
Concept, graphic and motion design was created by Paweł Sadaj.
Music by Anaconda Production.
Music by Anaconda Production.
Scope of work:
Creation of a creative concept in collaboration with the TV4 editorial team, creation of visual aids for marketing communication, design of an occasional version of the logo and creation of a complete visual identity broadcast TV system, collaboration with the composer, support in inputing new identity to broadcast system
Creation of a creative concept in collaboration with the TV4 editorial team, creation of visual aids for marketing communication, design of an occasional version of the logo and creation of a complete visual identity broadcast TV system, collaboration with the composer, support in inputing new identity to broadcast system
