For Earth Day, we created an impressive 3D spot for Unibail Rodamco Westfield Poland with a virtual garden on the digital OOH outdoor screen of the Westfield Arkadia shopping center. We wanted it to look as if plants were suddenly appearing and blooming on the facade of the building. We turned the screen into a beautiful garden and the 3D effect was further enhanced by butterflies flying in front of the screen. The scenery displayed on the screen was a virtual continuation of the building façade.
The client also asked us to create an evening version of the spot, with fireflies appearing instead of butterflies and illuminating the garden with their magical light.
The spots delighted the mall's customers so much that they were broadcast on screen for two more years, beautifying the area around the mall and attracting the attention of passers-by.
Will we see them again this year?
Scope of work:
Script, graphic design, creating 3D set design, animation, post production, preparing broadcast files
