Unibail-Rodamco-Westfield has expanded its LED media offering and introduced the first three-sided digital OOH screen in Poland at Westfield Mokotów in Warsaw.
At the direct invitation of Westfield Mokotów, we created a spot in record time to showcase the possibilities of the new LED display in the gallery. Thanks to the three screens and the right perspective, it's possible to create a 3D effect in various ways. We used some of them in the animation for Mother's Day, in which we filled the interior of Westfield Mokotów with peony blossoms.
The entire spot and its elements were created in a program for creating and animating 3D graphics. Then we carefully prepared an anamorphic form to maximize the impression of spatiality and attract the attention of customers visiting the mall.
Scope of work:
Concept development, animations and graphic design of CGi objects, design and implementation of motion design, post-production and VFX effects, creation of an anamorphic file, preparation of a broadcast file
Concept development, animations and graphic design of CGi objects, design and implementation of motion design, post-production and VFX effects, creation of an anamorphic file, preparation of a broadcast file
