Thanks to our cooperation with the international consulting firm Deloitte, we were invited to develop the visual communication guidelines and design the graphic form of the app for the city of Łódź and the Polish state as a candidate to host EXPO International 2022. The visual form of the app was designed as a unique book, which immediately indicates the Polish origin of the author.Our concept is an original book with a modern cover design, which, when folded with a specially designed lace cover, forms a kind of puzzle. When folded, it shows the location of the competition city Łódź in Poland.
The proposed solutions were designed and composed in such a way as to draw the recipient's attention to a simple message and readability of communication, while emphasizing the high quality and availability of the offer.
Scope of work:
Creative support for the Deloitte team, development of recommendations and guidelines for marketing communication based on the theory of vision, development of the concept of graphic visualization of the application in the form of a unique book with a unique cover design.
