The application of the city of Łódź and the Polish State, candid
Thanks to the cooperation with Deloitte's consulting team, we were invited to develop visual communication indicators for the aplication of the City of Łódź and the Polish State to organise EXPO International 2022.
The visual form of the bid document was created to immediately indicate the nationality of the author, in this case Poland. The original form of the openwork dust jacket and cover, which represent a kind of rebus, a puzzle that, when put together, indicates the location of the city of Łódź in Poland.
The visual form of the bid document was created to immediately indicate the nationality of the author, in this case Poland. The original form of the openwork dust jacket and cover, which represent a kind of rebus, a puzzle that, when put together, indicates the location of the city of Łódź in Poland.
The proposed graphic solutions were combined in such a way as to draw the recipient's attention to a simple message and readability of communication, while emphasising the quality and availability of the offer.
Scope of work:
Creative support for the Deloitte team, development of recommendations and guidelines for the implementation of marketing communication based on the theory of vision, development of the concept of graphic visualisation of the application in the form of a unique book and cover.
Creative support for the Deloitte team, development of recommendations and guidelines for the implementation of marketing communication based on the theory of vision, development of the concept of graphic visualisation of the application in the form of a unique book and cover.
