The Face Glue from NYX Professional Makeup attracts attention with a daring DOOH campaign.
At the invitation of GroupM and the Labcon agency, we created an anamorphic spot for the Super Screen / Screen Network screen in the center of Warsaw.
We created a concept based on the video spot, added 3D effects, incorporated the Deep_Screen_Effect and achieved an effect that attracts attention like a magnet and "sticks" like glue for up to 24 hours!
Hmmm, or at least until the end of the commercial, but then you just want to wait for the next episode.
Scope of work:
Graphic design based on global campaign brief, creation of CGi objects, design and motion design animation, post production, preparation of anamorphic broadcast files.
