"You must have the strength to be different, but it's worth it. Pantene, the power of hair" - under this slogan, Pantene carried out the first edition of the campaign with the participation of Michał Szpak.
At the invitation of the Essence Mediacom GroupM media house and Clear Channel Poland, we created a 3D spot for the #Pantene brand.
We adapted the TV version of the advert technically and editorially to the needs of broadcasting on two spectacular screens - Westfield Arkadia and Westfield Mokotów.
At the invitation of the Essence Mediacom GroupM media house and Clear Channel Poland, we created a 3D spot for the #Pantene brand.
We adapted the TV version of the advert technically and editorially to the needs of broadcasting on two spectacular screens - Westfield Arkadia and Westfield Mokotów.
Additionally, we created the scene in which the product was presented with virtual PROvitamin drops, thanks to which we were able to spatialise their animation and thus enhance the visual experience. The effect was amazing.
Scope of work:
Adaptation of the 2D TV commercial for 2 spectacular screens in Digital OOH, work on spatialisation of the image in post-production with VFX effects, creation and animation of 3D scene, preparation of broadcast files
