Following the success of the graphic design we created for the program "Treasure Hunters: Who will offer more?", the TV4 editorial team asked us to develop an advertising concept for the program and to create special trailers that would also attract the attention of younger viewers. We didn't have to think long - we knew immediately that the key to success would be to look behind the scenes, where the magic of this show becomes reality.
We were convinced that that to attract viewers, especially younger ones, we had to show them more than just the finished product. By going behind the scenes of the show, we created a space where viewers felt part of this unusual adventure. We convinced them that they could participate in this program by contributing their treasures and experiencing an exciting journey full of unexpected twists and turns.
The result of our work was a series of trailers based on "making of" footage that aired on TV4 for a long time. By showing the behind the scenes of the production, we brought the program closer to the viewers and gave it a more personal and intimate character. On the webside we present three selected examples of these trailers, which we hope best reflect the atmosphere of our involvement in this project.
Scope of work:
Concept of promotion, taking video footages, video montage and post production, 3D CGI, 2D motion design, choosing music
Concept of promotion, taking video footages, video montage and post production, 3D CGI, 2D motion design, choosing music
