Who doesn't love strawberries?!
Everywhere in Warsaw you can feel their sweet scent, interwoven with notes of rose and musk - this is the new perfume "Si" - the red musk - by Giorgio Armani.
In cooperation with the L'Oréal brand and the GroupM media house, we have created an unusual feast for the eyes that entices and attracts attention like never before.
The anamorphic 3D spot was created in line with the brand's message, whose perfumes are created for women who radiate self-confidence and live to their own rhythm.
Thanks to the red and appropriately designed animation, the screens in Warsaw are full of passion and the power of femininity. See for yourself: Is there anything more attractive than the passionate red of Si?
Thanks to the red and appropriately designed animation, the screens in Warsaw are full of passion and the power of femininity. See for yourself: Is there anything more attractive than the passionate red of Si?
The 3D spot is part of an integrated campaign that includes DOOH spots on the Presidential Screen Network Screen and CH Westfield Arkadia.
Client: Giorgio Armani / L’Oréal
Media house: GroupM
DOOH media:
Presidential – Screen Network
Westfield Arkadia – Bauer Media Outdoor (previously Clear Channel Poland)
Media house: GroupM
DOOH media:
Presidential – Screen Network
Westfield Arkadia – Bauer Media Outdoor (previously Clear Channel Poland)
Scope of work:Conception, graphic and motion design, creation of 3D objects, post production, preparation of anamorphic broadcast files.
