How to create an outdoor campaign with the greatest potential for visibility?
This is one of the largest outdoor projects in Poland. For XPENG's launch campaign, a full 3D spot was used, combined with a huge OOH billboard.
See how the XPENG G6 makes a first impression on the screen.
See how the XPENG G6 makes a first impression on the screen.
Advantages:
- Large format anamorphic screen creates a full 3D effect
- Daily reach: 813,000 people / month, almost 24.5 million eye contacts
- Additional net area of 1,900 m²
- Location: Trasa Toruńska / Modlińska 6B, Warsaw
- Large format anamorphic screen creates a full 3D effect
- Daily reach: 813,000 people / month, almost 24.5 million eye contacts
- Additional net area of 1,900 m²
- Location: Trasa Toruńska / Modlińska 6B, Warsaw
Client - BMW Inchcape Motor Polska – sales partner of the XPENG brand
Media purchase - Initiative
3D spot creation and production - SADAJ STUDIO
Broadcast: 3D LED screen - ABi Media
Media purchase - Initiative
3D spot creation and production - SADAJ STUDIO
Broadcast: 3D LED screen - ABi Media
Scope of work:
Idea, script, storyboard, graphic/motion design, preparing broadcast anamorphic clip
