At the invitation of ABi Media and the Wawel Royal Castle, we developed innovative commercials with a 3D effect as part of a campaign promoting the opening of a permanent exhibition of the castle's porcelain collection entitled "Porcelain Cabinet" in the Krakow Museum.
The spots were shown on the first fully anamorphic LED screen in Poland, the design of which enables an extremely realistic spatial effect of the image, so that the objects almost "come out" from the screen.
We have used the photographic technique for this type of advertising - photogrammetry. Taking into account the uniqueness and fragility of historical objects, we photographed the porcelain treasures in 360°.
With the help of image processing programs, we converted the photos into three-dimensional models in post-processing, which perfectly reproduce the museum objects and thanks to which we were able to create extraordinary animations.
The result was a spotlight on the most beautiful royal tableware, the examples of which delighted the eyes of the inhabitants of Warsaw and invited them to visit this unique exhibition.
The article about the exhibition: https://wawel.krakow.pl/wystawa-stala/gabinet-porcelanowy
Another major attraction of the exhibition were the porcelain figures of pugs that adorned manor houses and palace rooms in the 18th century. In the next part of the campaign, we brought these pretty dog figures to life. Again, we used the latest technologies and created three-dimensional models that were used for an anamorphic 3D spot shown on an LED screen at Trasa Toruńska in Warsaw.
One of the models was also used to make a one-and-a-half-meter- long figure of a pink pug, which became an attraction on the Wawel and attracted the attention of visitors in front of the entrance to the museum, inviting them to find out more about the history of royal porcelain.
This unique combination of art and technology in advertising has made an unforgettable impression and attracted the attention of art lovers as well as enthusiasts of innovative solutions in marketing.
Scope of work:
Development of promotional spot concepts, graphic design, taking photogrammetric photos, creating 3D objects, post-production, animation, preparation of anamorphic files for broadcasting
Development of promotional spot concepts, graphic design, taking photogrammetric photos, creating 3D objects, post-production, animation, preparation of anamorphic files for broadcasting
