Rebranding and new image of the anti-plagiarism system
The Plagiat.pl brand and its anti-plagiarism system are associated with high quality, protection, knowledge and reliability on the Polish market.
Our task was to review the existing corporate branding in terms of its actual communication according to the theory of vision and to formulate the identity of the brand under study.
Based on the results of the brand audit, we developed visual determinants and recommendations for changes, assuming the continuity of identification during the planned rebranding process.
Finally, a new brand identification system was developed that retained the recognition value of the previous identification. At the same time, the process for reading the logo was worked out in detail so that the entire rebranding project represents an evolution without losing the previous recipients.
The concept of the graphic sign was based on the creation of an emblem that incorporates the most important attributes of the brand: Quality and property protection. We achieved this by visually combining the letters "Q" and "C" - the symbols for quality and copyright.
The whole composition was completed by a specially designed typography that matches the determinants resulting from the previous analysis. We chose the colours of the sign according to the brand attributes and the planned communication.
The logo underwent a visual optimization to improve the quality of the marketing communication message. After finalising the design and defining the rules for using the logo, all the work was summarised in a brand manual, also taking into account the samples of visual materials. In the next phase of the collaboration, we created a graphic and functional design for the website.
Scope of the work:
Audit of the existing visual identification in terms of its actual communication, development of a definition of the existing graphic symbol, development of design recommendations for the new identification while maintaining the visual continuity of the brand, logo design, brand book, website design
Audit of the existing visual identification in terms of its actual communication, development of a definition of the existing graphic symbol, development of design recommendations for the new identification while maintaining the visual continuity of the brand, logo design, brand book, website design
