Creating a new brand for a consulting firm is a major challenge. At the beginning, the most important thing is to create the right image that not only highlights the company, but also conveys the brand's key characteristics and increases its recognition value.
Together with C-point, we developed a strategy that defined the tasks for identifying the company. In this way, we created a logo with the right message, aimed at business customers with a specific profile.
The next step was to develop a graphic line to support the communication and the key visual. Based on this, we created visual material, including the website. We also organized a photo shoot for the most important representatives of the company.
To make a good first impression with B2B contacts, we developed a special business card. Its main goal was to reinforce the message and make the brand memorable, as well as to give an impression of C-Point's openness and accessibility.
Scope of work:
Supporting the C-Point team in the development of marketing communication, logo design, brand book development, key visuals development, UX design and website graphics, photo session.
Supporting the C-Point team in the development of marketing communication, logo design, brand book development, key visuals development, UX design and website graphics, photo session.
