Working on the identification for Flexoo was a particular challenge that allowed us to create a coherent, professional and strong visual communication for a new brand in the technology sector. Flexoo, a spin-off from Innovation Lab, offers advanced technological solutions in the form of large-format touch sensor prints aimed at the B2B market. For this reason, it was important to create an identity that effectively communicates the company's innovation and professionalism.
The first step was to design a logo that reflected the company's character and advanced technology. The logo was created based on a specially designed font, where each shape was precisely matched to the brand's identity to ensure consistency and precision. The next step was to develop a key visual, which formed the basis for further visual activities. Based on this, we designed visual materials to support the company's communication in various channels such as the website, presentations and printed materials.
The design of business cards has become an important element to reinforce the first impression in B2B contacts. Every detail has been designed with the aim of special receiving ensuring that the brand by its potential customers. The entire visual communication was designed in a coherent and targeted way to effectively influence the recipients and build a strong position of the brand in the market.
The collaboration with Flexoo brought new challenges. One of these was the design of the trade fair booth, which combined functionality and aesthetics to create a space that not only attracted attention, but also told the story of the company and its products in a clear and thoughtful way. A key element of the project was visibility - the stand needed to stand out from the others, so we made sure it was easily recognisable from a distance. The visual appeal was balanced with the idea of presenting the company's offer in a simple and understandable way, even though Flexoo's products can seem quite complicated. The aim was to create a space that encourages interaction and conversation, but also allows for a thorough familiarisation with the offer. In addition, the design of the stand is characterised by openness. This allowed guests to enter the interior freely, feel invited to make contact and discover directly what exactly Flexoo does. In this way, the presentation area was not just a backdrop for the products, but became an integral part of the story about the company, its mission and its innovative solutions.
Scop of work:
Logo design, development of the company's visual language, creation of the brand book, key visual, graphic materials for presentations and websites, design of the trade fair booth, intro to advertising films.
Logo design, development of the company's visual language, creation of the brand book, key visual, graphic materials for presentations and websites, design of the trade fair booth, intro to advertising films.
