A spectacular challenge for spectacular screens! A surprising advert for a new, sommer drink on the market, using the latest trends and technologies - this is a fascinating challenge that we received from the Polish branch of the Red Bull brand.
We presented the Red Bull Juneberry Summer Edition drink in an unusual way - we created a spatial anamorphic advert that was completely realised in 3D graphics.
Thanks to appropriate techniques, we utilised the location, perspective and construction of outdoor LED screens so that the animation gave the impression of going beyond the frame of the screens.
In this way, two spots for important LED digital OOH screens were created - the first in the Westfield Arkadia Centre, the second on the Screen Network double screen in the centre of Warsaw.
The effect? Blue fruits and Red Bull Juneberry popped spectacularly out of the screens and conquered the capital!
Scope of work:
Concept development, animation and graphic design based on determinants and global key visual, motion design and realisation, CGi object creation, post-production, VFX effects development, anamorphic broadcast file preparation.
