The “AA” brand project was developed on the basis of the communication concept and the visual form of a cream. Over 30 years ago, – at the request of Ms. Krystyna Szawłowska, the legend of the Oceanic cosmetics company, our creative - Paweł Sadaj - prepared the identification and then innovative concept of brand communication and the launch of the cream on the Polish cosmetics market. It was the first cream to be sold exclusively in pharmacies as a remedy for skin problems and wrinkles.
In accordance with the communication assumptions, the visual form of the AA logo was created, which in its simple form refers to a medicine. The use of the so-called “golden proportions” in the design gave the impression of harmony and peace. The orange color complemented the unified, positive character of this sign.
The brand communication concept not only proved to be successful and effective, but also became a widely recognizable symbol and flagship for Oceanic, which was successfully extended to other product lines.
Scope of work:
Creation of the communication concept and introduction to sales, development of visual identification.
Creation of the communication concept and introduction to sales, development of visual identification.
