The launch of the Polish cosmetics brand Resibo caused a sensation and was a great success with the public. As part of the brand's image campaign, there was a unique commercial. Thanks to our cooperation with Clear Channel Poland, we were asked to prepare a version for DOOH screens. So we created a 3D version of the commercial for the screens in the Westfield Arkadia and Mokotów shopping centres.
There had never been such a campaign and advertisement for a Polish cosmetics brand before! We pulled the creative strings, used our skills and turned the spot into a spatial digital OOH ad. We created 3D models of the creams, added other spatial elements and combined them in video editing, enhancing the spatiality of the elements in post-production - we created an ad that you couldn't take your eyes off!
We're happy to have been a part of this unique campaign that raises the profile of a Polish brand!
Scope of work:
Developing the spatial concept of the spot for DOOH screens, creating and animating 3D objects, post-production, preparing the anamorphic file for broadcast on spectacular DOOH screens
Developing the spatial concept of the spot for DOOH screens, creating and animating 3D objects, post-production, preparing the anamorphic file for broadcast on spectacular DOOH screens
