Thanks to the cooperation with Clear Channel Poland, we had the opportunity to transfer the Milka MMMax TV spot to the urban space, creating a unique, spatial adaptation for the Digital OOH screens in Westfield Arkadia in Warsaw.
Our concept of a giant chocolate literally coming out of the screen made an electrifying impression, as if it was about to slide out and stand in front of the shopping center. It was not just a visual surprise, but a real experience that mesmerised the audience and the customer.
The effect was so spectacular that the campaign was extended to other screens! We created a vertical version of the spot for the "Fame" screen hanging in the center, as well as an adapted version for totems placed on two levels of shopping center Arkadia.
During the campaign, events were organized in front of Arkadia where you could relax on deckchairs, admire the spots and enjoy the delicious taste of chocolate.
There has never been a campaign like this before. The result? All of shopping center Arcadia in chocolate, full of flavour and sweet emotions. Take a break and enjoy this unique experience!
Scope of the work:
Adaptation of 2D TV commercial for Digital OOH, spatialization of the image in post-production with VFX effects, creation of 3D elements, preparation of anamorphic file.
Adaptation of 2D TV commercial for Digital OOH, spatialization of the image in post-production with VFX effects, creation of 3D elements, preparation of anamorphic file.
