Thanks to the long-term cooperation of our Creative with the Polsat Group, Paweł Sadaj was invited to develop a visual concept and create a comprehensive identification system for a completely new brand on the Polish television market - the TV6 channel.
The design work was based on the assumption that the new channel's program offer is aimed at a very broad audience and focuses on relaxation and recreation. With this in mind, the visual identification system was designed not only to attract viewers' attention, but also to evoke positive associations with the new channel.
The visual determinant for the construction of the sign was a reference to the graphic form of the parent brand, i.e. the TV4 logo. The nature of the identification was achieved through the use of visual attributes associated with the vacation season - colors and shapes related to the sunset, sand, amber and the color of the Spanish orange. All of these elements were intended to evoke a sense of relaxation and relief in viewers, which was in line with TV6's program offering.
After developing the logo concept, a comprehensive visual identification system for the antenna was created during the design process, including the station's graphic design and other tools to identify the TV channel.
Thanks to the designer's commitment and creativity, it was possible to create a label that not only attracts attention, but also evokes positive associations and supports the development of the new channel.
Scope of work:
Creation of a creative concept, creation of visual determinants for marketing communication, logotype design, creation of a complete visual identification broadcast system of the station and graphic elements for station self-promotion.
Creation of a creative concept, creation of visual determinants for marketing communication, logotype design, creation of a complete visual identification broadcast system of the station and graphic elements for station self-promotion.
