Polsat Television commissioned Paweł Sadaj, a specialist in visual identification with knowledge of the television market, to develop a creative concept for the logo and the overall visual language of the brand for the new TV6 channel. The key attributes are relaxation and serenity. The visual identification system was designed with this in mind.
The character of the brand was achieved by designing it with visual attributes associated with the holiday season - with colours and shapes referring to the sunset, sand, amber or the colour of Spanish orange.
A necessary condition for the visual associations of the sign was a reference to the parent brand TV4, hence the compositional similarity: a number inscribed in a square.
In the next phase, a comprehensive visual identification system for antennas was created, which includes self-promotion and advertising panels as well as means of identification for television programmes.
Scope of work:
Developement of a creative brand concept, visual marketing communication tools, logo design and creation of a complete antenna identification system for the broadcaster, collaboration with the composer, support for the launch of the project at the TV.
Developement of a creative brand concept, visual marketing communication tools, logo design and creation of a complete antenna identification system for the broadcaster, collaboration with the composer, support for the launch of the project at the TV.
