As part of the “Digital Creatively” campaign, we created a concept and realized a 3D self-promotional spot for Clear Channel Poland. We designed it to show the possibilities of the spectacular LED screens installed on the exterior facade of the Westfield Arkadia and Galeria Mokotów shopping centers in Warsaw.
To enhance the 3D effect, we designed illusory spaces that referenced the architecture of the shopping centers and gave the impression that an alcove or room actually exists in these buildings. We set thousands of small cubes in motion, creating a large swirl of particles that delighted with its colors and attracted the attention of passers-by and customers of the center.
The potential of digital advertising is invaluable. 3D spots are characterized by a high level of attention-grabbing power thanks to the visual effects, which are enhanced by additional spatiality. Presented correctly and with the right message, they become a tool that quickly and permanently sticks in the memory
Scope of work:
Conceptual development, graphic design, creation of CGi objects, motion design, post-production and development of VFX effects, preparation of broadcast files.
Conceptual development, graphic design, creation of CGi objects, motion design, post-production and development of VFX effects, preparation of broadcast files.
