For the new news channel News24, which belongs to Astro, we developed a concept for the channel's visual identity. It's not every day that a new news channel is launched. That's why we enthusiastically took on the task of designing a visual concept for this channel.
"Creating a new dimension of information" – with this slogan in mind, we were asked to design the visual identity. We were also given very clear brand attributes to signal in the logo... The rest is a secret between us and our client.
We designed the core of the visual identity in the form of the News24 channel's logo and the guidelines for the channel's graphics team. For broadcasting and advertising purposes, we designed a main logo in two layouts, vertical and horizontal, as well as its 3D - occasional versions.
Scope of work:
identity concept, logo design, development of guidelines for the graphics team.
identity concept, logo design, development of guidelines for the graphics team.
