Launching a new brand on the market and convincing consumers is no easy task, especially when the products are made from hemp.
In developing the new brand, we were responsible for the naming, concept and development of the product launch strategy, as well as creating a comprehensive visual identity for the brand.
Since hemp evokes unmistakable associations, the most important thing was to create a name and labelling that above all attracts attention, arouses curiosity and reassures and anticipates consumers' impressions through its graphic design. This is how the name "good hemp" came about. A labelling system was then designed that deliberately incorporates consumer-relevant techniques. The corresponding colour design is intended to attract attention, arouse emotions and distinguish the products from others on the shelf.
The shape of the emblem in the logotype evokes a plant and, and through the lines, also of an arrow, which strongly draws the consumer's eye to the word "good" The theory of viewing was used in the design of the identity.
In further steps, product packaging and symbols were created to support the main communication, including stickers that prove the origin and quality of the products.
Scope of work:
Naming, supporting brand owner in defining brand communication, logo design and brand manual.
Naming, supporting brand owner in defining brand communication, logo design and brand manual.
