That's a big challenge - creating the image of a brand that has just been founded and a pure e-commerce company! In today's world of visual stimuli, designing a logo is not just about differentiating it from others. Its communication must be designed in such a way that it becomes a marketing tool and facilitates the achievement of the set goal.
The process of creatingthe "etilando" identification was preceded by consultations and analyses of the competition on the Polish and Western markets. Together with the client, we defined the communication factors, the target group, but also design limitations that could affect the recognisability of the brand. During the design process, the process of reading and thus understanding the brand was programmed. All this to make it easier to launch the new brand and to ensure quick recognition and identification.
We designed the concept of the sign itself, developed a graphic form and a book on how to use the sign. We designed visual additions that allow the sign to be adapted to the needs of the Internet, as a symbol for mobile applications, and we designed its use in BTL materials.
Scope of work:
Development of a visual concept, design of the legibility of the logotype, development of a special sign in the form of an icon for a mobile application and an additional element that supports the recognition of the brand in all areas of application.
Development of a visual concept, design of the legibility of the logotype, development of a special sign in the form of an icon for a mobile application and an additional element that supports the recognition of the brand in all areas of application.
